Among our fans the general attitude seems to be that we have a terrible atmosphere at our home games. This is based on comparisons with our own away games, other Premier League home sides, and European football in general (Bundesliga is mentioned quite often). There are supporter unions (REDaction leading the way) working their asses off to improve this, yet there is only so much you can do as a minority when a great atmosphere is in essence 60.000 people going bananas at the same time in the same place.
One of the main arguments used by Season Ticket-holders is that Emirates is a tourist-infested library where everyone is afraid to break the silence because this might piss off the person next to them, or even the stadium stewards. The general suggestion to solve this problem is ticket prices. That is a discussion I'll only scratch the surface of in this topic, but in the end it's the clubs decision, not the fans'. The only effective way to reduce ticket prices is to boycott the club and its games, which I assume is out of the question since there will always be another fan to take your seat as soon as you leave it. Since there's a huge demand for tickets while the stadium has a maximum capacity we can only assume that the prices will stay the way they are, if not becoming more expensive. My point is: Why fight this evolution of more foreign fans? Yes, I know prices in Germany are lower, and I have personally witnessed an entire Bayern away tribune holding around each others shoulders, jumping to the beat of gigantic drums. This isn't going to happen at the Emirates overnight (if it is even what we want). This is a bond between supporters that has to be forged. In my opinion, this can only be done with the right attitude.
That attitude can't be: "Fuck those foreign wimps stealing our seats. Fuck them for taking pictures with their phones to share on Facebook. Fuck them for enjoying themselves instead of joining in on chants they have never heard. Come to think of it: Fuck them for showing up without ever having heard the chants!"
In my opinion, the general approach should be to help those foreign tourists settle, and feel welcome. Face it, Arsenal is a gigantic club with millions of fans world-wide. The right to have massive feelings for a club ain't anybodys property. But how can this be done? How can you change the attitude of thousands of regular match going fans? You probably can't. I probably won't change much with this appeal either. But I hope that someone reading this might have a different mind-set next time they see a new face in the seat beside them at the Emirates. I'm not saying it will fix all the atmosphere problems, but I think that starting a conversation with this tourist (if not a long one) might make him/her feel a lot more welcome and confident in joining in singing. Those who really want change should see it as their task to educate obvious "match-day beginners", teach them the chants, ask them to join in singing, and generally make them feel more welcome.
To round this off I also have a specific suggestion to the likes of REDaction and those planning supporter-engaging activities like flag-/banner-/card displays. The next time an "every seat"-activity is arranged (card display, t-shirts/balloons/small flags to everyone) you should print the lyrics of our most common chants on the back side of the card, or on a sheet next to the "main item". It's quite hard to catch the lyrics if you don't sit right next to someone singing them correctly, and this might even make it possible to get short songs going instead of just word-efficient chants.